Shaking Up Digital Marketing | Defining Cross Functional Growth



  • digital performance consulting for the travel industry & beyond

  • advanced paid search strategies

  • SEM account audits & management

  • multilingual campaign development (EN. FR. IT. GER. ES)

  • long tail- & niche targeting tactis specifically for tourism ventures

  • paid social strategies​

  • cross-platform retargeting hacks

  • conversion path optimization for PPC

  • UX/UI & landing page design

  • product- & content strategies

  • cross functional growth strikes

  • brand development

  • marketing & budget planning

  • ROI / ROAS / KPI optimization​

  • Google Analytics & GTM 

  • advanced tracking solutions

  • startup mentoring & staff training

  • CRM set ups



FORMATNULL is a 2018 born, Panama-based digital performance consultancy and growth hacking venture specifically catering to the tourism sector, e-travel startups and digital agencies worldwide.


Built on expertise from past-career affiliate projects with industry heavyweights like MairDumont or Emirates Airlines, and senior roles with a venture-backed travel tech startup and leading European Google Premier Partner agency, I am now developing cross-functional growth strategies and multi-touchpoint SEM tactics (not only) for the tourism industry, providing with entry-to-exit-targeting along a traveler's customer journey.

I support digital agencies with travel industry specifics and develop ROI-optimizing niche-targeting hacks for their clients' PPC maneuvers. With script-pimped paid-search campaigns, strategic long tail exposure, straight forward conversion funnels and advanced tracking solutions FORMATNULL is not only taking a leading position in shaping e-tourism industry trends but helps to position its clients into another orbit. 

Beyond nerd I am an avid perpetual traveler having explored a vast number of destinations across 5 continents - building a rich real-world knowledge base for travel industry digital campaigns.



FORMATNULL caters to industry players across all verticals - from traditional tour operations to travel technology startups and SaaS providers, B2C-booking platforms, DMCs,  national tourism boards,  accommodation providers, resorts and digital agencies worldwide. 


Get in touch!

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