SERVICES °

• digital performance consulting for the travel industry & beyond

​

• advanced paid search strategies

​

• SEM account audits & management

​

• multilingual campaign development (EN. FR. IT. GER. ES)

​

​

• long tail- & niche targeting tactis specifically for tourism ventures

​

• paid social strategies​

​

• cross-platform retargeting hacks

​

• conversion path optimization for PPC

​

• UX/UI & landing page design

​

• product- & content strategies

​

• cross functional growth strikes

​

• brand development

​

• marketing & budget planning

​

• ROI / ROAS / KPI optimization​

​

• Google Analytics & GTM 

​​

• advanced tracking solutions

​

• startup mentoring & staff training

​

• CRM set ups

ABOUT °

FORMATNULL is a 2018 born, Panama-based digital performance consultancy and growth hacking venture specifically catering to the tourism sector, e-travel startups and digital agencies worldwide.

I support digital agencies with travel industry specifics and develop ROI-optimizing niche-targeting hacks for their clients' PPC maneuvers. With script-pimped paid-search campaigns, strategic long tail exposure, straight forward conversion funnels and advanced tracking solutions FORMATNULL is not only taking a leading position in shaping e-tourism industry trends but helps to position its clients into another orbit. 

Beyond nerd I am an avid perpetual traveler having explored a vast number of destinations across 5 continents - building a rich real-world knowledge base for travel industry digital campaigns.