Cross-functional marketing by FORMATNULL
FORMATNULL creates cross-functional growth strategies and multi-touchpoint digital campaigns with a strong focus on the travel- and real estate marketing, with boutique webdesign splashes, tailormade marketing strikes, retargeting maneuvers and powerful lead motors with synergetic power.
Browse across projects of FORMATNULL!
Conversion Rate Optimisation by FORMATNULL puts the entire conversion path and customer journey of your clients under scrutiny, with tracking, KPI management and strong analytics being integral part of our toolset.
Cross channel re-targeting
With surgical precision we craft cross-channel retargeting maneuvres in line with customer journey specifics of your business, therewith creating synergies between campaigns across Google, Facebook and Instagram.
FORMATNULL identifies relevant KPIs of your business and develops marketing strategies, media budget plans and advises on channel exposure to ensure steady visibility, sustainable growth and positive ROI.
As part of our toolset we manufactures custom landingpages, conversion funnels and websites specifically optimized towards our client's marketing mix and primary traffic sources. Empowered through rigorous tracking we develop content strategies based on insights from performance marketing data. Lead generation, conversion driving UX and catchy UI are rounding up FORMATNULL's approach to X-functional marketing.
Consulting & Training
We consult marketing divisions of companies across industries, but specificially in the hotel, travel and real estate industry. We advise luxury resorts and travel platforms in SEM, lead aquisition and digital strategy. With more than a decade of experience on the tech forefront of tourism marketing we advise in sales strategy, product advancement and business development.
FORMATNULL crafts next-level tracking solutions, pushing PPC campaigns to unprecedented efficiency. With custom-coded tracking scripts for Wordpress, WIX or typo3 environments, integrating into CRMs, 3rd party shopware or booking engines of hotels and resorts we enable our clients to track revenue, push ROI and outperform comeptiton. Fully respecting GDPR we run our inhouse developed cooky consent solution allowing for higher data quality compared to other solutions on the market.
Search Engine Marketing
We develop expert level-Search Engine Marketing strikes along with ROI-optimizing retargeting hacks for our clients' PPC maneuvers. With code-pimped paid-search campaigns, strategic exposure across Google and Bing and tactical entry-to-exit-targeting along a user's 'Customer Journey' we ensure to position our clients into another orbit. We run SEM account audits and advise on X-functional opportunities based on performance data of your ads accounts.
White label outsourcing
FORMATNULL acts as specialised digital marketing and white label agency for B2B partners, mainly in Europe's DACH Region and professionally manages webdesign- CRO and PPC projects on behalf of their clients.
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PERFORMANCE MARKETING | CONVERSION OPTIMISATION | FUNNEL DESIGN | TRACKING | DIGITAL STRATEGY
is a performance marketing, conversion hacking and digital agency developing cross-functional growth strategies, digital marketing strikes and tailormade web funnels to take your KPIs to the next level!
FORMATNULL's approach to crossfunctional growth stems from the fusion of pro-level performance marketing tactics, advanced conversion tracking capabilities, lean UX design and a data-driven approach towards CRO and driving core KPIs of your business.