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Conversion optimized multistep forms push data into CRM
mk | hotels by Lindner
PROJECT
WEBDESIGN, PERFORMANCE MARKETING, E-COMMERCE TRACKING
To boost direct sales via website and IBE we have launched a tailormade performance marketing strike cutting lead aquisition by 50% compared to OTAs like booking.com.
YEAR
2021-22
TYPE
Hotel chain
LOCATION
Munich
For mk | hotels by Lindner, the shootingstar in Europe's hotel industry, FORMATNULL has developed a new fluid website with seamless DIRS21 IBE integration to support mk's 13 hotel locations across the EU and UK.
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Following our philosophy of x-functional growth we have restructured mk's Google Analytics set up and implemented a custom-coded e-commerce tracking solution with full volume (€) tracking capabilities to boost ROAS. For maximum conversion tracking we applied an edge-tech GDPR solution using our inhouse developed cooky consent tool. Tailormade performance reports present turnover stats and relevant marketing KPIs on a silverplate. Do you need a similar solution for your resort or hotel chain? Talk to us!
