FORMATNULL is a 2018 born digital performance consultancy and growth marketing business catering to the tourism sector, e-travel platforms, resorts and digital agencies worldwide.

Built on expertise from past-career projects with a Google Premier Partner Digital Agency we are now developing cross-functional marketing strategies and multi-touchpoint PPC tactics providing with entry-to-exit-targeting along a traveler's customer journey.

ABOUT

We support marketers with travel industry specifics and develop ROI-optimizing conversion hacks for PPC maneuvers. With script-pimped paid-search campaigns, strategic long tail exposure, straight forward funnel design and advanced tracking solutions FORMATNULL is not only taking a leading position in shaping e-tourism industry trends but helps to position its clients into another orbit.

SEARCH ENGINE MARKETING

BRAND BUILDING

CONVERSION OPTIMIZATION

TRACKING SOLUTIONS

WEBDESIGN

Digital

DIGITAL STRATEGIES

KPI PLANNING

CONSULTING

WEB ANALYTICS

PAID SOCIAL

Marketing Services

TEAM

Till Mueller

FOUNDER | CEO

Till is a digital nomad, with a Master’s in Sustainable Tourism Management, degrees in online marketing and past career as digital marketing manager with a GOOGLE Premier Partner agency in Berlin he bundles vast experience running campaigns for resorts, reputed hotel chains and travel companies into cross functional growth strikes and digital marketing strategies for projects and clients with formatnull.

Caroline Maingot

ART DIRECTOR

French born, Panama based and versatile queen of style with a bachelor's degree in marketing and communication and a second bachelor in graphic design, her skillset has opened doors to prestigious french communication agencies such as Publicis and DDB before joining Formatnull into new digital ventures.

Mili Mauro

CONTENT MANAGER

Based in Berlin and with argentinian roots Mili takes care of content development and SEO across various platforms.