SEARCH ENGINE MARKETING
PAID FACEBOOK / INSTA
CONVERSION OPTIMIZATION
TRACKING & COMPLIANCE
WEBDESIGN
BRAND DEVELOPMENT
KPI PLANNING
Marketing Services
DIGITAL STRATEGY
WEB ANALYTICS
CONSULTING
Digital
TEAM
Till is a digital nomad now based in Panama, with a Master’s in 'Sustainable Tourism Management', degrees in Online Marketing and past career as Digital Marketing Manager with a GOOGLE Premier Partner agency in Berlin, he bundles vast experience running performance marketing campaigns for luxury resorts, reputed hotel chains, travel platforms, real estate companies and all kinds of other ventures into x-functional growth strikes and digital strategies for projects and clients under FORMATNULL.
Till A. Mueller
FOUNDER | CEO
BOOM!
French born, Panama based and versatile queen of style with a Bachelor's degree in Marketing and Communication and a second Bachelor in Graphic Design, her skillset has opened doors to prestigious french communication agencies such as Publicis and DDB before joining formatnull into new digital ventures.
Caroline is our lead designer with x-industry experience, ready to push your brand into competitive landscapes!
Caroline Maingot
ART DIRECTOR
Straight from the south of France, Ambre always dreamed of living on an island in the middle of the jungle, realized her dream coming to life in Panama between lush green and turquoise sea. With a Bachelor's degree in commerce and a Bachelor's degree +2 in marketing and communication, Ambre has joined our team in 2021 to take new challenges, supporting us with universal talents, lot`s of photoshop magic and CMS architectures for performance marketing funnels and webpages.
Ambre Rabbia Degl Innocenti
FUNNEL ARCHITECT
FORMATNULL is a fusion built on a multi year career expertise with a 'Google Premier Partner' Agency in Berlin and a vast experience gained from creative work with a reputed brand agency in Toulouse. Today we develop cross-functional growth strategies and multi-touchpoint performance marketing strikes along with custom desinged funnels and websites, providing with entry-to-exit-targeting along your client's Customer Journey.
We support media agencies with digital advertising specifics and develop ROI-optimizing conversion hacks for our clients' PPC maneuvers. With script-pimped paid search campaigns, data based funnel architectures and next-level tracking solutions FORMATNULL is not only taking a leading position in setting performance marketing benchmarks but helps to position their clients into another orbit.
Alex represents what we call 'nerd 3.0' and is beyond his career as an IT professional in a germany-based real estate marketing venture, joining formatnull in 2020 with next level coding skills. He supports us with custom scripts, web dev solutions and all kinds of hacks to enable booking engine integrations, tracking solutions and custom web applications.
Alexis Hayden
FULL STACK DEVELOPER
With bavarian roots and preferrably working remotely from surf beaches in southern Europe, Ricarda has dropped her Munich position with fintech provider Klarna to join formatnull driving business development and customer onboarding. She also takes care of performance reportings and various admin tasks crucial to our business.
Ricarda Doppler
BUSINESS DEVELOPMENT MANAGER
About
FORMATNULL is a 2018 born growth marketing, digital performance- and design venture originally caterting to the tourism sector, travel platforms, hotel chains and luxury resorts worldwide. We have lately adopted real estate digital marketing to be a new passion, along with uber-performance and massive growth for projects under FORMATNULL.
