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SEARCH ENGINE MARKETING

FUNNEL ARCHITECTURE

CONVERSION OPTIMIZATION

TRACKING & COMPLIANCE

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DIGITAL STRATEGY

WEB ANALYTICS

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Digital

TEAM

Till is a digital nomad now based in Panama, with a Master’s in 'Sustainable Tourism Management', degrees in Online Marketing and past career as Digital  Marketing Manager with a GOOGLE Premier Partner  agency in Berlin, he bundles vast experience running performance marketing campaigns for luxury resorts, reputed hotel chains, travel platforms, real estate companies and all kinds of other ventures into x-functional growth strikes and digital strategies for projects and clients under  FORMATNULL. 

Till A. Mueller

FOUNDER | CEO

BOOM!

French born, Panama based and versatile queen of style with a Bachelor's degree in Marketing and Communication and a second Bachelor in Graphic Design, her skillset has opened doors to prestigious french communication agencies such as Publicis and DDB before joining formatnull into new digital ventures.

 

Caroline is our lead designer with cross-industry experience, ready to push your brand into competitive landscapes!

formatull caroline maingot art director

Caroline Maingot

ART DIRECTOR

Straight from the south of France, Ambre always dreamed of living on an island in the middle of the jungle, realized her dream coming to life in Panama between lush green and turquoise sea. With a Bachelor's degree in commerce and a Bachelor's degree +2 in marketing and communication, Ambre has joined our team in 2021 to take new challenges, supporting us with universal talents, lot`s of photoshop magic and CMS architectures for performance marketing funnels and webpages.

Ambre Rabbia Degl Innocenti

FUNNEL ARCHITECT

FORMATNULL is a fusion built on  a multi year career expertise with a 'Google Premier Partner' Agency in Berlin and a vast experience gained from creative work with a reputed brand agency in Toulouse. Today we develop cross-functional  growth strategies and multi-touchpoint performance marketing strikes along with custom desinged funnels and websites, providing with entry-to-exit-targeting along your client's Customer Journey.

We support media agencies with digital advertising specifics and develop ROI-optimizing conversion hacks for our clients'  PPC maneuvers. With script-pimped paid search campaigns, data based funnel architectures and next-level tracking solutions FORMATNULL is not only taking a leading position in setting performance marketing benchmarks but helps to position their clients into another orbit.

Alex is a nerd, with multi year career experienc as an IT professional in a germany-based real estate marketing venture, joining formatnull in 2020 with next level coding skills. He supports us with custom scripts, web dev solutions and all kinds of hacks to enable booking engine integrations, tracking solutions and custom web applications.

Alexis Hayden

FULL STACK DEVELOPER

Matthias is based in Germany and supports us with custom scripts and tracking solutions to loop campaign induced performance data from booking engines, shop systems or payment gateways back to where we need it - into Google Analytics. Being a certified GDPR- and complicance officer he knows around legal requirements of the EU's privacy protection laws as well as hacks to keep data quality at peak, irrespectivley.

Matthias Klier

TRACKING EXPERT, FULL STACK DEV

Straight from the heart of Panama Kelly has worked as a financial analyst and interpreter for Panama's flaoting doctors before appearing on our radar due to her execptional communication and people skills. With a keen interest in digital marketing and webdesign she is now taking perfect care of consulting new clients primarily from the US and Canada.

Kelly Hernandez

SALES CONSULTANT

US/CAN

About

FORMATNULL is a 2018 born boutique design, growth marketing,  and digital performance venture originally caterting to the tourism sector, travel platforms, hotel chains and luxury resorts worldwide. We have lately adopted real estate digital marketing to be a new passion, along  with uber-performance and massive growth for projects under FORMATNULL.

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FORMATNULL | DIGITAL PERFORMANCE CONSULTING
PANAMA | +507-66064458

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