TEAM

Till is a digital nomad, with a Master’s in Sustainable Tourism Management, degrees in online marketing and past career as Digital Marketing Manager with a GOOGLE Premier Partner agency in Berlin, he bundles vast experience running campaigns for resorts, reputed hotel chains and travel companies into x-functional growth strikes and digital strategies for projects and clients under formatnull.

Till Mueller

FOUNDER | CEO

French born, Panama based and versatile queen of style with a bachelor's degree in marketing and communication and a second bachelor in graphic design, her skillset has opened doors to prestigious french communication agencies such as Publicis and DDB before joining Formatnull into new digital ventures. Caroline is our lead designer, ready to push your brand identity into another orbit.

Caroline Maingot

ART DIRECTOR

BOOM !

Straight from Buenos Aires and currrently based in Berlin Mili takes care of database strategy, logic solutions and workflow architecture.

Being a numbers girl she is the brain behind data visualisations and PPC performance reportings, Google Analytics stats and more.

Mili Mauro

LOGIC ARCHITECT

ABOUT

FORMATNULL is a 2018 born digital growth marketing business catering to the tourism sector, e-travel platforms, resorts and digital agencies worldwide. We lately adoped real estate marketing to be one of our new ventures with excellent results and uber performance in times of global change.

Built on expertise from past-career projects with a Google Premier Partner Agency we develop cross-functional marketing strategies and multi-touchpoint PPC tactics providing with entry-to-exit-targeting along your client's Customer Journey.

We support marketers with travel industry specifics and develop ROI-optimizing conversion hacks for PPC maneuvers. With script-pimped paid-search campaigns, strategic long tail exposure, straight forward funnel design and advanced tracking solutions FORMATNULL is not only taking a leading position in shaping e-tourism industry trends but helps to position its clients into another orbit.

Alex is beyond his career as an IT admin in a Berlin-based tech company, now joining formatnull with next level coding skills. He supports formatnull with custom scripts, webdevelopement and all kinds of hacks to enable our tracking solutions and custom web applicationos.

Alex

FULL STACK DEVELOPER

Our newcomer , with Bavarian Roots and preferrably working remotely from Asia, Ricarda has dropped her Munich position with fintech provider Klarna to join formatnull as an onboarding specialist and self declared 'Customer Happyness Manager'