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SEARCH ENGINE MARKETING

PAID FACEBOOK / INSTA

CONVERSION OPTIMIZATION

TRACKING & COMPLIANCE

WEBDESIGN

BRAND DEVELOPMENT

KPI PLANNING

Marketing Services

DIGITAL STRATEGY

WEB ANALYTICS

CONSULTING

Digital

TEAM

Till is a digital nomad now based in Panama, with a Master’s in 'Sustainable Tourism Management', degrees in Online Marketing and past career as Digital  Marketing Manager with a GOOGLE Premier Partner  agency in Berlin, he bundles vast experience running performance marketing campaigns for luxury resorts, reputed hotel chains, travel platforms, real estate companies and all kinds of other ventures into x-functional growth strikes and digital strategies for projects and clients under  FORMATNULL. 

Till A. Mueller

FOUNDER | CEO

BOOM!

French born, Panama based and versatile queen of style with a Bachelor's degree in Marketing and Communication and a second Bachelor in Graphic Design, her skillset has opened doors to prestigious french communication agencies such as Publicis and DDB before joining formatnull into new digital ventures.

 

Caroline is our lead designer with x-industry experience, ready to push your brand into competitive landscapes!

formatull caroline maingot art director

Caroline Maingot

ART DIRECTOR

Straight from the south of France, Ambre always dreamed of living on an island in the middle of the jungle, realized her dream coming to life in Panama between lush green and turquoise sea. With a Bachelor's degree in commerce and a Bachelor's degree +2 in marketing and communication, Ambre has joined our team in 2021 to take new challenges, supporting us with universal talents, lot`s of photoshop magic and CMS architectures for performance marketing funnels and webpages.

Ambre Rabbia Degl Innocenti

FUNNEL ARCHITECT

FORMATNULL is a fusion built on  a multi year career expertise with a 'Google Premier Partner' Agency in Berlin and a vast experience gained from creative work with a reputed brand agency in Toulouse. Today we develop cross-functional  growth strategies and multi-touchpoint performance marketing strikes along with custom desinged funnels and websites, providing with entry-to-exit-targeting along your client's Customer Journey.

We support media agencies with digital advertising specifics and develop ROI-optimizing conversion hacks for our clients'  PPC maneuvers. With script-pimped paid search campaigns, data based funnel architectures and next-level tracking solutions FORMATNULL is not only taking a leading position in setting performance marketing benchmarks but helps to position their clients into another orbit.

Alex represents what we call  'nerd 3.0' and is beyond his career as an IT professional in a germany-based real estate marketing venture, joining formatnull in 2020 with next level coding skills. He supports us with custom scripts, web dev solutions and all kinds of hacks to enable booking engine integrations, tracking solutions and custom web applications.

Alexis Hayden

FULL STACK DEVELOPER

With bavarian roots and preferrably working remotely from surf beaches in southern Europe, Ricarda has dropped her Munich position with fintech provider Klarna to join formatnull driving business development and customer onboarding.  She also takes care of performance reportings and various admin tasks crucial  to our business.

Ricarda Doppler

BUSINESS DEVELOPMENT MANAGER

About

FORMATNULL is a 2018 born growth marketing, digital performance- and design venture originally caterting to the tourism sector, travel platforms, hotel chains and luxury resorts worldwide. We have lately adopted real estate digital marketing to be a new passion, along  with uber-performance and massive growth for projects under FORMATNULL.

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FORMATNULL | DIGITAL PERFORMANCE CONSULTING
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