Till A. Mueller
Till is a digital nomad now based in Panama, with a Master’s in 'Sustainable Tourism Management', degrees in Online Marketing and past career as Digital Marketing Manager with a GOOGLE Premier Partner agency in Berlin, he bundles vast experience running performance marketing campaigns for luxury resorts, reputed hotel chains, travel platforms, real estate companies and all kinds of other ventures into x-functional growth strikes and digital strategies for projects and clients under FORMATNULL.
FOUNDER | CEO
HEAD of PPC
Caroline Maingot
BOOM!
French born, Panama based and versatile queen of style with a Bachelor's degree in Marketing and Communication and a second Bachelor in Graphic Design, her skillset has opened doors to prestigious french communication agencies such as Publicis and DDB before joining FORMATNULL into new digital ventures.
Caroline is our lead designer with cross-industry experience, ready to push your brand into competitive landscapes!
ART DIRECTOR
Alexis Hayden
Alexis is a nerd, with multi year career experience as an IT professional in a Berlin-based real estate marketing venture, joining FORMATNULL in 2020 with next level coding skills. He supports us with custom scripts, web dev solutions and all kinds of hacks to enable booking engine integrations, API connections and custom web applications. Alex is the first WiX Velo certified developer in our team!
FULL STACK DEVELOPER
Matthias Klier
Matthias is based in Germany and supports us with custom scripts, Api development for real estate projects and tracking solutions to loop campaign induced performance data from booking engines, shop systems or payment gateways back to where it matters - into Matomo, Google Analytics or your inhouse CRM.
TRACKING EXPERT, FULL STACK DEV
Israel Gonzalez
Isra is our Berlin-based web professional – a dedicated coder on a mission to elevate web experiences to new heights. With a fresh and innovative perspective in the IT landscape, Isra became a part of the FORMATNULL family in 2023, immediately infusing our web solutions with cutting-edge expertise. WiX Velo certified he represents our latest addition to the team.
Isra is in charge for WIX Studio and Velo dev hacks, delivering tailored web development solutions, custom behavior and more.
WiX VELO DEVELOPER
Karoline Pellengahr
Step into a world of seamless project execution with Karolin, our accomplished project manager based in Germany. With a Masters degree in International Management, Karolin brings a unique blend of process management expertise and a keen eye for detail to every endeavor. As a professional copywriter, Karolin also has excellent communication skills that adds special flavour to your website. Karolin's passion for traveling has taken her far and wide, and her favorite destination is the captivating country of South Africa.
PROJECT MANAGER DACH
Cross-channel Scalabiliy
FORMATNULL is not just another digital agency! We craft funnels and websites towards core KPIs of your business, with future lead motors, primary aquisiton channels and marketing goals strategically taken into regard. Experience Cross-functional scaling with FORMATNULL!
Offshore Advantage
Receive European top quality at offshore rates! Being efficiency driven, we are not only managing our clients' media budgets, digital infrastructure expenses or creative workflows vastly cost optimised. Our offshore dependences in tax friendly jurisdictions translate further into highly competitive rates for quality services by FORMATNULL.
+9 yrs
experience
With almost a decade of professional digital marketing and brand design experience from careers with top-rated European digital agencies, FORMATNULL combines vast industry expertise into new synergies for your project. Feel the FORMATNULL effect!
Ombeline Brun
Merging styles and pushing back limits, while maintaining a framework. Let’s get started!
With a Bachelor’s degree in Communication and Digital Creativity and a Master’s degree in Digital Art Direction in Toulouse, Ombeline has developed a range of cross-disciplinary skills, fostering an atypical and innovative creative approach that she has put into practice across France and Germany over the last few years. French born, now based in Switzerland, Ombeline joined the Formatnull team in 2024 alongside our art director for a new adventure.
WEBDESIGNER, GRAPHICDESIGNER
Nico Kurucz
Nico has his roots in Germany but has relocated to Panama for living. He is a design talent and digital native with an eye for details and is primarily responsible for projects on EditorX at FORMATNULL,
In addition, Nico supports us in managing digital routines for ourselves as well as for our clients across all platforms, from Slack to Google Sheets to Trello and Hubspot.
WEBDESIGNER,
MASTER OF EFFECTS
With almost a decade of professional digital marketing and brand design experience from careers with 2 top-rated European digital agencies in Berlin and Toulouse, FORMATNULL combines vast industry expertise into new synergies for your project.
+9yrs
experience
With almost a decade of professional digital marketing and brand design experience FORMATNULL combines vast industry expertise into new synergies for your project. Feel the FORMATNULL effect!
Trusted
industry pro
FORMATNULL is an approved WIX LEGEND PARTNER agency that is trusted by EditorX-and WiX Studio Teams across the globe!
Test us now!
5*
rated
We satisfy our clients with our professionality and and maintain a CONSTANT 5* STAR RATING.
WIX Velo
certified
From database syncs to API development FORMATNULL delivers certified web dev hacks for EditorX, WIX STUDIO and beyond.
Cross-channel Scalabiliy
FORMATNULL is not just another digital agency! We craft funnels and websites towards core KPIs of your business, with future lead motors, primary aquisiton channels and marketing goals strategically taken into regard. Experience Cross-functional scaling with FORMATNULL!
Offshore Advantage
Receive European top quality at offshore rates! Being efficiency driven, we are not only managing our clients' media budgets, digital infrastructure expenses or creative workflows vastly cost optimised. Our offshore dependences in tax friendly jurisdictions translate further into highly competitive rates for quality services by FORMATNULL.
+9 yrs
experience
With almost a decade of professional digital marketing and brand design experience from careers with top-rated European digital agencies, FORMATNULL combines vast industry expertise into new synergies for your project. Feel the FORMATNULL effect!
We support media agencies with digital advertising specifics and develop ROI-optimizing conversion hacks for our clients' PPC maneuvers. With PPC campaigns, data driven funnel architectures and next-level tracking solutions FORMATNULL is not only taking a leading position in setting performance marketing benchmarks but helps to position their clients into another orbit. Being a trusted WiX Legend Partner since 2020, FORMATNULL is also a WiX Velo developer certified agency with another certification for EditorX and WiX Studio, developing APIs and custom code solutions syncing into WIX Blocks and the greater WIX landscape.
FORMATNULL is a fusion built on a multi year career expertise with a 'Google Premier Partner' Agency in Berlin (D) and a vast experience gained from creative work with a reputed brand agency in Toulouse (F). Today we develop cross-functional growth strategies and multi-touchpoint performance marketing strikes along with custom desinged funnels and web dev solutions, providing with entry-to-exit-targeting along your client's Customer Journey.
About
FORMATNULL is a 2019 born boutique design, growth marketing and digital performance venture originally caterting to the tourism sector, travel platforms, hotel chains and luxury resorts worldwide. We have lately adopted real estate digital marketing to be a new passion, along with uber-performance and massive growth for projects under FORMATNULL.