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Conversionrate optimisation | Discover projects!

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CRO powered by server-side tracking

Fuel your system with server-side tracking and FORMATNULL'™ inhouse tracking solutions to push ROAS or CPA through better descicion making based on clean performance data. Trackify runs as an obfuscated serverside tracking solution in webpage, IBE or webshop and with adjustable complicance levels and adblock-proof tracking capabilities Trackify outcompetes GA4's data quality and can be synced to Google or META ads accounts for campaign optimisation based on pure performance data with above 90% data accuracy and optionally cookyless set-ups for peak compliance levels, e.g. across the EU.

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Convert your audience into qualified prospects and clients.

With 10 years of experience and a certified GDPR compliance officer on the FORMATNULL™ team, we are up to date with legal requirements, especially within the European Union, facing the highest legal pressure against cookie-based performance tracking worldwide. At the same time, FORMATNULL™ brings in the technical skillset and experience to make your system work. As a result, we provide (up to) 100% compliant strategies tailored towards your technical set-up and jurisdiction, while outperforming your competitors in terms of data accuracy, campaign performance and ad spend efficiency. Learn more about FORMATNULL's conversion tracking hacks!

CRO

Conversionrate optimisation is an underrated tool in online marketing, generating additional revenue for your business by increasing cost efficiency of your digital toolkit, campaings, and targeting. FORMATNULL™ identifies the optimization axes of your digital ecosystem based on analytical data to bring a better user experience to the service of driving KPIs of your business!

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Definition of KPIs

Analysing conversion goals and infrastrucrture set up FORMATNULL™ defines KPIs of your business to be driven towards sustainable growth.

Driving KPI mechanics

Adjusting KPI mechanics in your funnel towards performance and into profitabel terrain is our speciality, be it CPA, ROAS or conversion maximisation per sè.

Tracking performance

With inhouse developed serverside tracking tools and adblock proof cross domain tracking capabilities we shed light on real world performance of your set up.

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CRO

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Stuff beyond CRO...

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