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PROJECT

X-FUNCTIONAL MARKETING

For this Dolomites based 4*S Hotel, SPA- and Moutain Resort  FORMATNULL has been managing SEM campaigns for multiple years. In 2020 we elevated the system onto a whole new level, along with funnel design, content strategy and revamp of conversion tracking. With the ambitious goal to reduce exposure with booking.com we were requested to built a system equally effective but with better cost efficiency than established OTAs. And we delivered!

YEAR

2020

TYPE

Luxury Resort

LOCATION

Italy

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At the core of FORMATNULL's cross functional strategy sits a decade of data from the client's PPC accounts. Thoroughly analysed, interpreted and with conclusions put in place we managed to overtake the effectivness of various OTAs in Tirler's marketing mix while pushing cost efficiency to new highs.

LANDING PAGE reDESIGN

WEBSITE PERFORMANCE

SEO

SEM

KPI PLANNING

formatnull hotel tirler digital marketing

With the goal to drive SEA efficiency  across 3 languages we analysed and enhanced the entire converion path, from campaigns and targeting to landingpages and content. Step 1 was to enhance page speed and develop synergies between SEM optimized conersion funnels, packages, content, SEO and real world demand. 

A custom built booking-volume ($) tracking system with enormous potential to push media budget efficiency has trippled ROI within several months.

CONVERSION OPTIMSATION

FUNNEL DESIGN

CONTENT STRATEGY

With a data driven content strategy and UX design optimized towards converting PPC traffic the system  supports our interpretation of CROSS FUNCTIONAL GROWTH

WEB ANALYTICS

E-COMMERCE TRACKING

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