PROJECT
X-FUNCTIONAL GROWTH
With the ambitious goal to reduce exposure with booking.com we were requested to built a system equally effective but with better cost efficiency than established OTAs.
And we delivered!
YEAR
2019-2022
TYPE
4*S mountain resort
LOCATION
Val Gardena
For this Dolomites based 4*S Hotel, SPA- and Moutain Resort FORMATNULL has been managing SEM campaigns for multiple years. In 2020 we elevated their set-up into another orbit, along with funnel design, content strategy and set up of conversion- and e-commerce tracking.
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With the goal to drive SEA efficiency across 3 languages we analysed and enhanced all converion funnels, from campaigns and targeting to landingpages and content. Step 1 was to enhance page speed and develop synergies between SEM optimized conversion funnels, packages, content, SEO and real world demand.
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