Conversion optimized multistep forms push data into CRM
For this Dolomites based 4*S Hotel, SPA- and Moutain Resort FORMATNULL has been managing SEM campaigns for multiple years. In 2020 we elevated the system into another orbit, along with funnel design, content strategy and set up of conversion- and e-commerce tracking. With the ambitious goal to reduce exposure with booking.com we were requested to built a system equally effective but with better cost efficiency than established OTAs.
And we delivered!
4*S mountain resort
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PPC | Conversion Optimisation | Funnel Design
With the goal to drive SEA efficiency across 3 languages we analysed and enhanced all converion paths, from campaigns and targeting to landingpages and content. Step 1 was to enhance page speed and develop synergies between SEM optimized conersion funnels, packages, content, SEO and real world demand.