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PROJECT

X-FUNCTIONAL GROWTH

For this Dolomites based 4*S Hotel, SPA- and Moutain Resort FORMATNULL has been managing SEM campaigns for multiple years. In 2020 we elevated the system into another orbit, along with funnel design, content strategy and set up of conversion- and e-commerce tracking. With the ambitious goal to reduce exposure with booking.com we were requested to built a system equally effective but with better cost efficiency than established OTAs. 


And we delivered! 

YEAR

2019-2022

TYPE

4*S mountain resort

LOCATION

Italy

Scale up your project!

PPC | Conversion Optimisation | Funnel Design

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With the goal to drive SEA efficiency across 3 languages we analysed and enhanced  all converion paths, from campaigns and targeting to landingpages and content. Step 1 was to enhance page speed and develop synergies between SEM optimized conersion funnels, packages, content, SEO and real world demand.

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FORMATNULL | DIGITAL PERFORMANCE CONSULTING
PANAMA | +507-66064458

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