360° GROWTH MARKETING, WEB STRATEGY, ANALYTICS, PPC
With the ambitious goal to push NOWHERE with multiple locations globally, while gaining full inependency from Booking.com and other OTAs we decided to come up with a mobile-first funnel with integrated booking engine as a basis for performance marketing campaings. Leading the project's UX design and Performance Marketing manouvres here is a glimpse.
Remote | Work | Escape
Bocas del Toro
Born into the wild of 2021 FORMATNULL is managing NOWHERE's global go-to-market strategy, brand positioning, lead generation and digital intelligence for this Remote Work Escape based in Panama's Caribbean archipelago of Bocas del Toro.
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With 3rd party IBE integration into the project's custom coded app, tailormade e-commerce tracking for ROI optimization of PPC campaigns, seamless web analytics and rigorous conversion tracking FORMATNULL's performance marketing strategies for NOWHERE outcompete other lead channels and OTAs like booking.com. Our data driven approach strikes with higher budget efficiency and strong effectivness to convert website visitors into paying guests.