Conversion optimized multistep forms push data into CRM
REAL ESTATE DIGITAL MARKETING
For this Panama based Start-up Realtor with the ambitious goal to become the No.1 agent in Panama FORMATNULL was requested to provide with a wholistic growth, brand and digital marketing strategy to promote sales of eco-lodges, hotels, islands and properties with high tourism potential. And here is what we came up with:
Real Estate Platform
Within 6 weeks we developed a growth strategy including conversion-, KPI- and budget planning , digital marketing plan and strong branding push. We designed a fresh website in 3 languages with tailormade landing pages and data data driven content strategy to perfectly convert PPC traffic.
Brand development includes logo redesign, refining the client's USPs and building up visibility across various plattforms and web channels.
Lead generation focuses on battle-tested Search Engine Marketing and Paid Social campaigns including re-targeting. with surgical precision.
Default web analytics have been topped up with a tailormade e-commerce tracking supporting our vision of CROSS FUNCTIONAL GROWTH, creating large data points allowing for ROAS, KPI and campaign optimization.
To round things up FORMATNULL provides with start up business consulting to drive growth and efficiency, along with general sales training.
CUSTOM LEAD FORMS
A customized multistep form and conversion magnet pushes leads into CRM. Conversational design has been optimzed to gather data about real world demand, ultimately being looped back into product strategy. Forms push through various data points about user behavior on website.