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Conversion optimized multistep forms push data into CRM

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© 2020 by FORMATNULL

FORMATNULL
+507-5844834

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PROJECT

BRAND BUILDING & GROWTH 

BOOM!

For this Panama based Start-up Realtor with the ambitious goal to become the No.1 agent in Panama FORMATNULL was requested to provide with a wholistic growth, brand and digital marketing strategy to promote  Eco-Lodges, Hotels, Islands and properties with high tourism potential

YEAR

2019

TYPE

Real Estate Platform

LOCATION

Panama

GROWTH STRATEGY

WEBDESIGN

BRAND BUILDING

CONVERSION FUNNELS

Within 6 weeks we developed a growth strategy including conversion-,  KPI- and budget planning , digital marketing plan and strong branding push. We designed a fresh website in 3 languages with tailormade landing pages and data data driven content strategy to perfectly convert PPC traffic.

Brand development includes logo redesign, refining the client's USPs and building up visibility across various  plattforms and web channels. 

Lead generation focuses on battle-tested Search Engine Marketing and Paid Social campaigns including re-targeting. with surgical precision.

 

Default web analytics have been topped up with a tailormade e-commerce tracking  supporting our vision of CROSS FUNCTIONAL GROWTH, creating large data points allowing for ROAS, KPI and campaign optimization.

To round things up FORMATNULL provides with start up business consulting to drive growth and efficiency, along with general sales training.

CONVERSION OPTIMSATION

CUSTOM LEAD FORMS

CRM INTEGRATION

A customized multistep form and conversion magnet pushes leads into CRM. Conversational design has been optimzed to gather data about real world demand, ultimately being looped back into product strategy. Forms push through various data points about user behavior on website. 

BUSINESS CONSULTING

SALES TRAINING