PROJECT
YEAR
2018-2020
TYPE
Corporate travel platform
LOCATION
Lisbon
BOOM ! New for Team Building.
THE SURF OFFICE is disrupting the corporate travel landscape and FORMATNULL is proud to be contributing to the success.
Teams from GOOGLE, CISCO, STRIPE or SHOPIFY have booked their offsite retreat with our client while we ran THE SURF OFFICE's PPC ventures across Europe and the US.
We reviewed KPI targets and set up an SEM strategy. conversion tracking has been put under scrutiny and web analytics adjusted to accommodate retargeting tactics. With years of performance history already existing we data-mined THE SURF OFFICE'S SEM account and relaunched campaigns with clean structure. X-functionally `recycling´performance data we advised on product strategy and growth roadmap for the European markets.
Explore other travel marketing projects under FORMATNULL!
PERFORMANCE MARKETING
We reviewed KPI targets and set up an SEM strategy. conversion tracking has been put under scrutiny and web analytics adjusted to accommodate retargeting tactics. With years of performance history already existing we data-mined THE SURF OFFICE'S SEM account and relaunched campaigns with clean structure. X-functionally `recycling´performance data we advised on product strategy and growth roadmap for the European markets.
Explore other travel marketing projects under FORMATNULL!