PROJECT
360° GROWTH MARKETING
To drive traffic to the platform we have developed a SEM strategy along with tailormade e-commerce tracking with Volume (€) trackng capabilities.
YEAR
2019-2022
TYPE
Travel platform
LOCATION
Hanoi
For Vietnam's leading brand for eco luxury travel and partner of Vietnam Airlines, FORMATNULL was requested to develop and manage its global growth strategy along with website relaunch, performance marketing ventures, portfolio strategy, CRM set up, tactical sales training and business consulting.
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The website supports multiple languages, and performance has been pushed to crush Google's page Speed Index. With a data driven content strategy optimized towards converting PPC traffic, the set up supports our interpretation of CROSS FUNCTIONAL GROWTH, creating effective synergies between consumer demand, product strategy, landing page design, lead generation and remarketing strikes across various channels.
