WEBDESIGN, BRAND DEVELOPMENT, GROWTH

For Panamize.me - a real estate and relocation business based out of Panama - we were trusted with a full force relaunch and growth marketing strike catering towards the German speaking market. We decided to break free from conventional real estate marketing and with a melange of design influences from travel platforms and traditional real etstate promotion we created a trimed down PPC funnel with excellent KPI performance.

YEAR

2020

TYPE

Real Estate Company

LOCATION

Panama

Google Analytics based, custom built performance reporting visualizes channel effectiveness, allowing for KPI control and ROAS optimization of digital campaigns, thus PANAMIZE.ME's search engine marketing strikes outcompete conventional real estate marketing campaings.

GROWTH STRATEGY

WEBDESIGN

BRAND BUILDING

CONVERSION HACKS

Amidst the turbulences of 2020 formatnull developed a growth strategy including brand vision, conversion-, KPI- and budget planning and digital marketing roadmap. Following trusted strategies we designed a website with landing pages to convert PPC traffic.

Brand development includes logo redesign, CI and pushing visibility across various plattforms and web channels.

Web Analytics set up to track campaign performance and conversions are the basis for SEM campaings, remarketing strikes and automated performance reporting.

CONVERSION OPTIMSATION

CUSTOM LEAD FORMS

CRM INTEGRATION

'Mobil-first' landingpages are reduced to the max, funnels are specifically optimized towards converting PPC traffic

WEB ANALYTICS

CONVERSION TRACKING