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© 2020 by FORMATNULL

FORMATNULL
+507-5844834

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PROJECT

BRAND DEVELOPMENT, LEAD GENERATION

For boutique hotel and eco resort NOWHERE based in Panama's Caribbean archipelago of Bocas del Toro FORMATNULL is managing growth strategy, brand building, and lead generation with the ambitious goal to push  NOWHERE into a competitive landscape while gaining full indpendency from Booking.com and other OTAs from day 1. Here is what we came up with:

YEAR

2020

TYPE

Boutique Eco Lodge 

LOCATION

Panama

With proven campaign structures, seamless web analytics and rigorous conversion tracking NOWHERE's performance marketing strikes are outcompeting traditional lead channels and OTAs with higher budget efficiency and strong effectivness to convert website visitors into paying guests. 

MARKETING STRATEGY

UX DESIGN

LEAD GENERATION

ANALYTICS & TRACKING

After developing a direct marketing strategy and brand building roadmap and with website under development FORMATNULL is advising on UX design and landingpage specifics optimized to convert future  leads from PPC campaigns. We have been opting for full  booking engine integration into the client`s website while building a custom e-commerce tracking for ROI optimization of the resort's digital campaigns.

A custom built booking-volume ($) tracking system with enormous potential to push media budget efficiency has trippled ROI within several months.

BRAND DEVELOPMENT

CONTENT STRATEGY

With a wholistic content strategy and clear branding roadmap across various digital channels  we are pushing NOWHERE PANAMA into the market without the need for platforms like booking.com.

WEB ANALYTICS

E-COMMERCE TRACKING