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PROJECT
GO-TO-MARKET-STRATEGY, 360° GROWTH
For boutique jungle lodge and remote work escape NOWHERE based in Panama's Caribbean archipelago of Bocas del Toro, FORMATNULL is managing their global go-to-market strategy, brand positioning, lead generation and digital intelligence. With the ambitious goal to push NOWHERE with multiple locations globally while gaining full indpendency from Booking.com and other OTAs we decided to come up with:
YEAR
2020/21
TYPE
Remote.Work.Escape
LOCATION
Panama
BOOM!
With proven campaign structures, seamless web analytics and rigorous conversion tracking NOWHERE's performance marketing strikes are outcompeting traditional lead channels and OTAs with higher budget efficiency and strong effectivness to convert website visitors into paying guests.
GO-TO-MARKET-STRATEGY
UX DESIGN
LEAD GENERATION
DIGITAL INTELLIGENCE
After developing a direct marketing- and brand positioning strategy and with a mobile app in development FORMATNULL is leading UX design and and landingpage creation
We have been opting for full booking engine integration into the client`s custom coded app, with custom e-commerce tracking for ROI optimization of PPC and digital campaigns.
A custom built booking-volume ($) tracking system with enormous potential to push media budget efficiency has trippled ROI within several months.
BRAND POSITIONING
360° GROWTH
With a targeted content strategy and strong brand strike across various digital channels we are pushing NOWHERE into the post-covid travel market without the need for platforms like booking.com!
WEB ANALYTICS
E-COMMERCE TRACKING
