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PROJECT

GO-TO-MARKET-STRATEGY, 360° GROWTH

For boutique  jungle lodge and remote work escape NOWHERE based in Panama's Caribbean archipelago of Bocas del Toro, FORMATNULL is managing their global go-to-market strategy, brand positioning, lead generation and digital intelligence. With the ambitious goal to push NOWHERE with multiple locations globally while gaining full indpendency from Booking.com and other OTAs we decided to come up with:

YEAR

2020/21

TYPE

Remote.Work.Escape

LOCATION

Panama

BOOM!

 

With proven campaign structures, seamless web analytics and rigorous conversion tracking NOWHERE's performance marketing strikes are outcompeting traditional lead channels and OTAs with higher budget efficiency and strong effectivness to convert website visitors into paying guests. 

GO-TO-MARKET-STRATEGY

UX DESIGN

LEAD GENERATION

DIGITAL INTELLIGENCE

After developing a direct marketing- and brand positioning strategy and with a mobile app in development FORMATNULL is leading  UX design and  and landingpage creation

 

 We have been opting for full  booking engine integration into the client`s custom coded app, with custom e-commerce tracking for ROI optimization of PPC and digital campaigns.

A custom built booking-volume ($) tracking system with enormous potential to push media budget efficiency has trippled ROI within several months.

BRAND POSITIONING

360° GROWTH

With a targeted content strategy and strong brand strike across various digital channels  we are pushing NOWHERE into the post-covid travel market without the need for platforms like booking.com!

WEB ANALYTICS

E-COMMERCE TRACKING

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Thanks !

FORMATNULL | PANAMA
+507-66064458

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