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The Surf Office

PROJECT

PPC Management

BOOM! 

 

THE SURF OFFICE is disrupting the corporate travel landscape and FORMATNULL is proud to be contributing to the success. Teams from GOOGLE, CISCO, STRIPE or SHOPIFY have booked their offsite packages with our client while we ran THE SURF OFFICE's global PPC ventures with strong focus on Europe and North America.

YEAR

2018-2020

TYPE

Corporate Travel Platform

LOCATION

Portugal

With years of performance history already existing we have data-mined SEM accounts and relaunched with clean structure and efficient set up, following refreshed KPI goals and with budget efficiency in mind. X-functionally `recycling´ data points we have advised on product strategy and growth roadmap for the European markets.

SEM

RETARGETING

CONTENT STRATEGY

PERFORMANCE FIXES

With the goal to push THE SURF OFFICE to the pole position in in corporate travel we have been requested to develop and manage a global SEM strategy. We have reviewed KPI targets and put in place Google Ads campaigns designed for budget efficiency. Conversion tracking has been put under scrutiny and web analytics adjusted to accommodate retargeting tactics.

We consulted on conversion path optimization and audited THE SURF OFFICE's tracking set up with bugfixes and double tracking issues in website and funnel design.

SOCIAL RETARGETING

PPC CONSULTING

Following our philosophy of CROSS FUNCTIONAL GROWTH we  have developed a FACEBOOK remarketing strategy, set up campaigns with creatives creating strong cross channel synergies.

UX CONSULTING

CONVERSION TRACKING