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FORMATNULL
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2019

YEAR

FULL PERFORMANCE 

PACKAGE

For Vietnam's leading  brand for eco luxury travel FORMATNULL was requested to develop and manage a global growth strategy along with website relaunch, tactical sales training, digital marketing well as overall business development consulting.

PROJECT

Go Indochine

TYPE

Travel Platform

LOCATION

Vietnam

Following suit we have developed a growth strategy across 4 continents and 3 languages, with initial start for the DACH Region (Germany, Switzerland, Austria) . This comprises digital strategy, website relaunch and funnel creation, brand building efforts including logo redesign, marketing-, KPI- and budget planning, lead generation following rigorous Search Engine Marketing  and Paid Social remarketing campaigns, a tailormade e-commerce tracking with volume ($) tracking capabilities, CRM integration and tactical sales training along with general business development consulting.

The redesigned website comes with multi-language support, and performance has been pushed to crush Google's page Speed Index. With a data driven content strategy and UX design optimized towards converting PPC traffic the system  supports our interpretation of CROSS FUNCTIONAL GROWTH, creating effective synergies between real world demand, product strategy, landing page design, lead generation and remarketing strikes across various channels.

 

A custom built booking-volume ($) tracking system with enormous potential to push media budget efficiency has turned this project into an uber growing travel platform with positive ROI from day 1. 

www.go-indochine.com