Conversion optimized multistep forms push data into CRM
For Vietnam's leading brand for eco luxury travel FORMATNULL was requested to develop and manage its global growth strategy along with website relaunch, digital marketing strategy and operations, portfolio strategy, tactical sales training and business consulting.
The redesigned website supports multiple languages, and performance has been pushed to crush Google's page Speed Index. With a data driven content strategy and UX design optimized towards converting PPC traffic, the system supports our interpretation of CROSS FUNCTIONAL GROWTH, creating effective synergies between consumer demand, product strategy, landing page design, lead generation and remarketing strikes across various channels.
LANDING PAGE DESIGN
To drive traffic to the platform we have developed a growth strategy across 3 continents, with initial start for the DACH Region (Germany, Switzerland, Austria) . This comprises digital strategy, product strategy, website relaunch and funnel creation, brand building efforts including logo redesign, marketing-, KPI- and budget planning, lead generation following rigorous Search Engine Marketing and Paid Social remarketing campaigns, a tailormade e-commerce tracking with volume ($) tracking capabilities, CRM integration, tactical sales training.
A custom built multistep form with lead scoring capailities pushes leads into CRM.
A custom built booking-volume ($) tracking system with enormous potential to push media budget efficiency has turned this project into an uber growing travel platform with positive ROI from day 1.