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Conversion optimized multistep forms push data into CRM

PROJECT

GROWTH MARKETING

For Vietnam's leading  brand for eco luxury travel and partner of Vietnam Airlines, FORMATNULL was requested to develop and manage its global growth strategy along with website relaunch, digital marketing ventures, portfolio strategy, tactical sales training and business consulting.

YEAR

2019-2020

TYPE

Travel Platform

LOCATION

Vietnam

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The redesigned website supports multiple languages, and performance has been pushed to crush Google's page Speed Index. With a data driven content strategy and UX design optimized towards converting PPC traffic, the system  supports our interpretation of CROSS FUNCTIONAL GROWTH, creating effective synergies between consumer demand, product strategy, landing page design, lead generation and remarketing strikes across various channels.

MARKETING STRATEGY

LANDING PAGE DESIGN

BRAND BUILDING

TRUST MANAGEMENT

SEM

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To drive traffic to the platform we have developed a growth marketing strategy for 3 continents, with initial start for the DACH Region (Germany, Switzerland, Austria) . This comprises digital strategy, website - & product strategy, funnel creation, brand developement, marketing-, KPI- and budget planning, lead generation following rigorous Search Engine Marketing  and Paid Social remarketing campaigns, a tailormade e-commerce tracking with volume ($) tracking capabilities, CRM integration, tactical sales training.

CONVERSION OPTIMSATION

CONVERSATIONAL FORMS

CRM INTEGRATION

A custom built multistep form with lead scoring capailities  pushes leads into CRM. 

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A custom built volume ($) tracking with enormous potential to push PPC media budget efficiency has turned this project into an uber growing travel platform with positive ROI from day 1.

WEB ANALYTICS

E-COMMERCE TRACKING

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