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Till A. Mueller

Till is a digital nomad now based in Panama, with a Master’s in 'Sustainable Tourism Management', degrees in Online Marketing and past career as Digital Marketing Manager with a GOOGLE Premier Partner agency in Berlin, he bundles vast experience running performance marketing campaigns for luxury resorts, reputed hotel chains, travel platforms, real estate companies and all kinds of other ventures into x-functional growth strikes and digital strategies for projects and clients under FORMATNULL.


Caroline Maingot

French born, Panama based and versatile queen of style with a Bachelor's degree in Marketing and Communication and a second Bachelor in Graphic Design, her skillset has opened doors to prestigious french communication agencies such as Publicis and DDB before joining FORMATNULL into new digital ventures. Caroline is our lead designer with cross-industry experience, ready to push your brand into competitive landscapes!


Alexis Hayden

Alexis is a nerd, with multi year career experience as an IT professional in a Berlin-based real estate marketing venture, joining FORMATNULL in 2020 with next level coding skills. He supports us with custom scripts, web dev solutions and all kinds of hacks to enable booking engine integrations, API connections and custom web applications. Alex is the first WiX Velo certified developer in our team!


Matthias Klier

Matthias is based in Germany and supports us with custom scripts, Api development for real estate projects and tracking solutions to loop campaign induced performance data from booking engines, shop systems or payment gateways back to where it matters - into Matomo, Google Analytics or your inhouse CRM.


Ombeline Brun

​Merging styles and pushing back limits, while maintaining a framework. Let’s get started!
With a Bachelor’s degree in Communication and Digital Creativity and a Master’s degree in Digital Art Direction in Toulouse, Ombeline has developed a range of cross-disciplinary skills, fostering an atypical and innovative creative approach that she has put into practice across France and Germany over the last few years. French born, now based in Switzerland, Ombeline joined the Formatnull team in 2024 alongside our art director for a new adventure.


Nico Kurucz

Nico has his roots in Germany but has relocated to Panama for living. He is a design talent and digital native with an eye for details and is primarily responsible for projects on EditorX at FORMATNULL,

In addition, Nico supports us in managing digital routines for ourselves as well as for our clients across all platforms, from Slack to Google Sheets to Trello and Hubspot.


Cross-channel Scalabiliy

FORMATNULL is not just another digital agency! We craft funnels and websites towards core KPIs of your business, with future lead motors, primary aquisiton channels  and marketing goals strategically taken into regard. Experience Cross-functional scaling with FORMATNULL!

Offshore Advantage

Receive European top quality at offshore rates! Being efficiency driven, we are not only managing our clients' media budgets, digital infrastructure expenses or creative workflows vastly cost optimised. Our offshore dependences in tax friendly jurisdictions translate further into highly competitive rates for quality services by FORMATNULL.

+9 yrs


With almost a decade of professional digital marketing and brand design experience from careers with top-rated European digital agencies, FORMATNULL combines vast industry expertise into new synergies for your project. Feel the FORMATNULL effect!

Israel Gonzalez

Isra is our Berlin-based web professional – a dedicated coder on a mission to elevate web experiences to new heights. With a fresh and innovative perspective in the IT landscape, Isra became a part of the FORMATNULL family in 2023, immediately infusing our web solutions with cutting-edge expertise. WiX Velo certified he represents our latest addition to the team.

Isra is in charge for WIX Studio and Velo dev hacks, delivering tailored web development solutions, custom behavior and more.


Karoline Pellengahr

​Step into a world of seamless project execution with Karolin, our accomplished project manager based in Germany. With a Masters degree in International Management, Karolin brings a unique blend of process management expertise and a keen eye for detail to every endeavor. As a professional copywriter, Karolin also has excellent communication skills that adds special flavour to your website. Karolin's passion for traveling has taken her far and wide, and her favorite destination is the captivating country of South Africa.


Join the Club of Happy Clients

Positioniere dein Projekt auf's nächste Level!


Mit fast einem Jahrzehnt professioneller Erfahrung im digitalen Marketing und Markendesign aus Karrieren bei zwei erstklassigen europäischen Digitalagenturen in Berlin und Toulouse vereint FORMATNULL umfassende Branchenexpertise zu neuen Synergien für Ihr Projekt.



With almost a decade of professional digital marketing and brand design experience FORMATNULL combines vast industry expertise into new synergies for your projectFeel the FORMATNULL effect!

industry pro

FORMATNULL is an approved WIX LEGEND PARTNER agency that is trusted by EditorX-and WiX Studio Teams across the globe!
Test us now!

FORMATNULL | WIX Legend Partner


We satisfy our clients with our professionality and and maintain a CONSTANT 5* STAR RATING.

WIX Velo

From database syncs to API development FORMATNULL delivers certified web dev hacks for EditorX, WIX STUDIO and beyond.

FORMATNULL | WIX Velo agency

Cross Channel Scaling

FORMATNULL ist nicht einfach eine weitere Digitalagentur! Wir entwickeln Funnel und Websites, die auf die Kern-KPIs deines Unternehmens ausgerichtet sind. Dabei werden potentielle Lead-Motoren, primäre Akquisitionskanäle und Marketingziele strategisch berücksichtigt. Erlebe Crossfunktionale Skalierbarkeit powered by FORMATNULL!


Du bekommst europäische Spitzenqualität zu steuerfreien Offshore-Preisen! Stringent auf Effizienz getrimmt, verwalten wir nicht nur Medienbudgets unserer Kunden, sondern auch Ausgaben für digitale Infrastruktur und die kreativen Arbeitsabläufe maximal kostenoptimiert. Die Abrechnung unserer Leistungen erfolgt über Firmierung in reputablen Jurisdiktionen mit hervorragender steuerlicher Absetzbarkeit in EU Ländern, was sich in wettbewerbsfähigen Preisen für durch uns erbrachte Leistungen widerspeigelt.

+9 Jahre


Mit fast einem Jahrzehnt professioneller Digital-Marketing- und Brand-Design-Erfahrung aus Karrieren in renommierten europäischen Digital-Agenturen bündelt FORMATNULL umfangreiches Branchenwissen zu neuen Synergien für dein Projekt.

Erlebe den FORMATNULL-Effekt!

Wir unterstützen Medienagenturen mit Marketing Assets und entwickeln ROI-optimierende Conversion-Hacks für PPC-Manöver unserer Kunden. Mit langjährig erprobten Suchmaschienenmarketing Kampagnen, datengetriebenen Funnel-Architekturen und Inhouse Tracking Lösungen die Ihresgleichen suchen, setzt FORMATNULL nicht nur Maßstäbe in Sachen Datenqualität als Basis für Performance-Marketing, sondern hilft dir, dein Projekt weit vor deiner Konkurrenz zu positionieren. Als zuverlässiger WiX Legend Partner ist FORMATNULL auch eine WiX Velo Entwickler zertifizierte Agentur mit einer weiteren Zertifizierung für EditorX seit 2021.

FORMATNULL ist eine Fusion zweier Solopreneure, die auf mehrjähriger Karriere bei einer 'Google Premier Partner' Agentur in Berlin (D) und einer umfangreicher Erfahrung aus kreativer Arbeit bei einer renommierten Markenagentur in Toulouse (F) beruht. Heute entwickeln wir Crossfunktionale Marketing Strategien und Multi-Touchpoint-Performancemarketing Kampagnen, in Symbiose mit individuell gestalteten Funnels und Websites, die stringentes Entry-to-Exit-Targeting entlang der Customer Journey Deiner Kunden ermöglichen.

Über uns

FORMATNULL ist ein 2018 geborenes Boutique-Design-, Growthmarketing- und Digital-Performance-Unternehmen, mit Expertise und ursprünglicher Ausrichtung auf den Tourismussektor, Reiseplattformen, Hotelketten und Luxusresorts weltweit. In Zeiten globalen Wandels haben wir Digital-Marketing für Immobilienplattformen und Entwicklungsprojekten zu unserer neuen Leidenschaft gemacht, gepaart mit Uber-Performance und rasantem Wachstum für Projekte unter Management von FORMATNULL.

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